OMIRA GmbH (hereinafter referred to as "OMIRA") thanks you for visiting our website and for your interest in our company and our brands. We take the protection of your private data seriously and want you to feel comfortable visiting our website.
When you use this website, personal data will be processed by us, being the data controller, responsible for data processing, and stored for the duration necessary to fulfil the defined purposes and legal obligations. In the following we will inform you about the kind of data that is involved, how it is processed and the rights you are entitled to.
In accordance with Art. 4 No. 1 of the Basic Data Protection Ordinance (DSGVO), personal data is any and all information relating to an identified or identifiable natural person (hereinafter "data subject or user").
1. Name and contact details of the data controller and the company data protection officer
This data protection declaration applies to data processing on the website www.omira.de by OMIRA GmbH (hereinafter OMIRA)
Phone: +49 (0)751 / 887 – 0
Fax: +49 (0)751 / 887 – 109
The company data protection officer of OMIRA can be reached under the following contact details:
ORGATEAM Unternehmensberatung GmbH
Im Ettenbach 13 a
Phone: +49 (0)761 / 8815 - 2554
Fax: +49 (0)78 05 / 918 - 2599
If you have any questions regarding the data protection law or your rights as a data subject, you can contact our data protection officer directly at any time.
2. Collection and storage of personal data as well as type, purpose and use
a) When visiting our website
When you visit our website www.omira.de, the browser on your device automatically sends information to the server on our website. This information is temporarily stored in a so-called log file. Without your intervention, the following information is recorded and stored within 7 days until automated deletion:
- IP address of the requesting computer,
- Date and time of access,
- Name and URL of the retrieved file,
- Website from which access is made (referrer URL),
- Browser type and version as well as
- other information transmitted by the browser (such as your computer's operating system, the name of your access provider, geographical origin, language setting, etc.).
The mentioned data will be processed by us for the following purposes:
- To ensure a smooth connection of the website,
- to ensure comfortable use of our website,
- to evaluate the system security and stability as well as
- for other administrative purposes.
The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f DSGVO. Our legitimate interest is in line with the purposes listed above for data collection. Under no circumstances do we use the data collected for the purpose of drawing conclusions about you personally.
b) When registering in our closed area for milk producers
Our milk producers have the opportunity to register in a closed area where they receive important information and allow us to link more easily to your supplier data.
If you would like to set up a milk producer login with us, we need the following information from you:
- delivery number and pin number
- a valid e-mail address.
Each of our milk producers receives their own delivery number. The pin number is assigned by us to the milk producer and is also required for registration. In addition, you must enter a password of your own choosing to set up a milk producer area. Together with your e-mail address this allows access to your user account. You can view the data stored about you in your user account at any time.
We only store your personal data in a user account if you have voluntarily given us your consent pursuant to Art. 6 para. 1 sentence 1 lit. a DSGVO.
After deletion of your milk producer account, your data will be automatically deleted for further use, unless we are obliged to a longer storage by Article 6 para. 1 sentence 1 lit. c DSGVO due to tax and commercial law storage and documentation obligations (from HGB, StGB or AO) or you have consented to the storage beyond that in accordance with Art. 6 para. 1 sentence 1 lit. a DSGVO.
c) When using our contact form
For questions of any kind, to order information material or to express product wishes, questions, suggestions, improvement suggestions or to send positive feedback, we offer you the opportunity to contact us via a form provided on the website. In addition to your request, we require a valid e-mail address, form of address and surname so that we know who sent the request and can respond to it in a personalized manner. Institution, title and first name can be given voluntarily.
The data for the purpose of contacting us will be processed in accordance with Art. 6 para. 1 sentence 1 lit. a DSGVO on the basis of your voluntary consent.
Personal data collected by us for the purpose of the contact form will be deleted after your request has been processed. In the event that you provide health-related information, we will store your message without a name and/or sender address. In case of further inquiries in connection with this at a later time, we will be able to reproduce the communication with you.
Information is stored in the cookie that results in a connection with the specifically used terminal device in each case. However, this does not mean that we immediately become aware of your identity.
An overview of the cookies we use can be found in our Cookie-Policy.
In addition, we also use temporary cookies that are stored on your end device for a specified period of time to optimize user-friendliness. If you visit our site again to use our services, it will automatically recognize that you have already visited us and identifies entries and settings you have made so that you do not have to enter them again.
The data processed by cookies is required for the aforementioned purposes in order to protect our legitimate interests and those of third parties pursuant to Art. 6 Para. 1 S. 1 lit. f DSGVO.
Most browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or a message always appears before a new cookie is created. However, the complete deactivation of cookies can lead to the fact that you cannot use all features on our website.
4. Analysis- and tracking tools
The analysis and tracking measures listed below and used by us are carried out on the basis of Art. 6 para. 1 sentence 1 lit. f DSGVO.
By using analysis and tracking measures, we want to ensure that our website is designed to meet requirements and is continually optimized. Additionally, we use analysis and tracking measures in order to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you.
These interests are to be regarded as legitimate within the meaning of the aforementioned provision.
The respective data processing purposes and data categories can be found in the corresponding tracking tools.
a) Google Analytics
We use Google Analytics, a web analysis service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: "Google"). In this context, pseudonymized user profiles are created and cookies are used. The information generated by the cookie about your use of this website such as
- browser type/version,
- operating system used,
- referrer URL (the previously visited page),
- host name of the accessing computer (IP address),
- time of the server request,
are transferred to a Google server in the USA and stored there. Google complies with the data protection regulations of the EU/US Privacy Shield and is registered with the US Privacy Shield Program of the US Department of Commerce. In addition, we have concluded an order processing agreement with Google for the use of Google Analytics. Through this contract, Google assures that it will process the data in accordance with the basic data protection regulation and guarantee the protection of the rights of the data subject.
The information is used to evaluate the use of the website, to compile reports on the website activities and to provide further services associated with the use of the website and the internet for the purposes of market research and demand-oriented design of these internet pages.
This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of the company. Under no circumstances will your IP address be merged with other data from Google. The IP addresses are anonymized so that an assignment is not possible (IP masking).
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on. (http://tools.google.com/dlpage/gaoptout?hl=en).
b) Google Adwords Conversion Tracking
We use Google Conversion Tracking by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: "Google") on our website in order to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer. Google Adwords sets a cookie on your computer if you have accessed our website via a Google ad.
These cookies expire after 30 days. If the user visits certain pages of the AdWords customer's website and the cookie has not yet expired, Google and the customer can identify that the user has clicked on the ad and has been redirected to this page.
The information generated by the cookie about your use of this website is transferred to a Google server in the USA and stored there. Google complies with the data protection regulations of the US Privacy Shield and is registered with the US Privacy Shield program of the US Department of Commerce. In addition, we have concluded an order processing agreement with Google for the use of Google AdWords. Through this contract, Google assures that it will process the data in accordance with the basic data protection regulation and guarantees the protection of the rights of the data subject.
Each AdWords customer receives a different cookie. Cookies can therefore not be traced through the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. We see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they will not receive any information that personally identifies users.
If you do not wish to participate in the tracking process, you can also reject the setting of a cookie required for this - for example using a browser setting that generally deactivates the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the "www.googleadservices.com" domain.
c) Matomo (Piwik)
We use the open source software Matomo (formerly Piwik) from InnoCraft Ltd, 150 Willis st, Level 6, Catalyst House, 6011 Wellington, New Zealand (hereinafter: "Matomo") to analyze and statistically evaluate the use of the milk producer portal.
Cookies are used for this purpose. The information generated by the cookie about website usage is transmitted to our servers and combined in pseudonymous user profiles. The information is used to evaluate the use of the website and to enable a demand-oriented design of our website. The information is not passed on to third parties.
Under no circumstances will the IP address be linked to other data relating to the user. The IP addresses are anonymized so that an assignment is not possible (IP masking).
We use components (videos) of the company YouTube, LLC 901 Cherry Ave., 94066 San Bruno, CA, USA (hereinafter: "YouTube"), a company of Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: "Google"), on our websites on the basis of consent pursuant to Art. 6 para. 1 sentence 1 lit. f DSGVO.
In doing so we use the option "extended data protection mode" provided by YouTube.
When you access a page that has an embedded video, it connects to YouTube servers and displays the content on the website by notifying your browser.
According to YouTube, your data - in particular which one of our Internet pages you have visited and device-specific information including the IP address - will only be transmitted to the YouTube server in the USA when you watch the Video while in the "extended data protection mode". By clicking on the video, you consent to this transmission.
If you are logged in to YouTube at the same time, this information will be associated with your YouTube account. You can prevent this by logging out of your member account before visiting our website.
Google complies with the data protection regulations of the US Privacy Shield and is registered with the US Privacy Shield program of the US Department of Commerce.
6. Rights of persons concerned
You have the right:
- to request information about your personal data processed by us in accordance with Art. 15 DSGVO. In particular, you may request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data have been or will be disclosed, the planned storage period, the existence of a right to rectification, deletion, restriction of processing or objection, the existence of a right of appeal, the origin of your data, if these have not been collected by us, and the existence of automated decision-making including profiling and, if applicable, meaningful information on their details;
- to immediately request the correction of incorrect or complete personal data stored by us in accordance with Art. 16 DSGVO;
- to request the deletion of your personal data stored by us in accordance with Art. 17 DSGVO, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
- to restrict the processing of your personal data pursuant to Art. 18 DSGVO, if you dispute the accuracy of the data, if the processing is unlawful but you refuse to delete the data and we no longer need the data, but if you need it to assert, exercise or defend legal claims or if you have filed an objection to the processing pursuant to Art. 21 DSGVO;
- to receive your personal data that you have provided to us in a structured, current and machine-readable format or to request its transfer to another person pursuant to Art. 20 DSGVO;
- to revoke your consent to us at any time in accordance with Art. 7 para. 3 DSGVO. As a result, we are no longer allowed to continue processing data based on this consent in the future and
- to complain to a supervisory authority pursuant to Art. 77 DSGVO. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters.
7. Right of objection
If your personal data are processed on the basis of legitimate interests pursuant to Art. 6 para. 1 sentence 1 lit. f DSGVO, you have the right to object to the processing of your personal data pursuant to Art. 21 DSGVO, provided that there are reasons for this which arise from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right of objection, which we will implement without specifying a particular situation.
If you wish to exercise your right of objection, simply send an e-mail to firstname.lastname@example.org.
8. Data security
All data transmitted by you personally is encrypted using the generally accepted and secure standard TLS (Transport Layer Security). TLS is a secure and proven standard that is also used in online banking, for example. You can recognize a secure TLS connection by the ending s on the http (i.e. ..) in the address bar of your browser or by the lock symbol at the bottom of your browser.
We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.
This data protection policy is currently valid and is the version as of May 2018.
Due to the further development of our website and our offers or due to changed legal or official requirements, it may become necessary to change this data protection policy. The current data protection policy can be viewed and printed out at any time on the website at